Paged Media

April 2, 2007

34. Moving targets

34. I’m interested in your new release, but you’ve put the title and release date in this scrolling marquee that sort of stutters across my screen… then stops… then picks up again. All I get to see is the last word of the title!

Essential information shouldn’t be a moving target! Don’t make your readers chase it down; place it front and center in plain, unmoving, easy-to-read type.

Posted in 50 Ways Your Website is Not Helping You Sell More Books at 5:08 am

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