14. This book is not yet available
“The book featured on your home page is far more exciting than anything on your backlist. I’m intrigued! And you’ve helpfully provided a link to Amazon. Clickity-click! But… I can’t buy it yet. Amazon says it won’t be released for another three months. Let’s see what other customers purchased instead…”
Make sure that you mention the release date when advertising your upcoming titles. Provide excerpts. Hell, put a countdown to release on the home page!