17. My browser is not good enough for you

“‘Your browser does not support frames/JavaScript/Flash.’ Neither do printed books, but you seem to communicate through those just fine.”

Believe it or not, a simpler website is more likely to be seen by more people. You really don’t need a lot of fancy stuff to have a great website. It is all about content.

Keep in mind as well that more and more people (especially people under the age of 25) are surfing from their cell phones. At best, they’ll never see all those whiz-bang features; at worst, they’ll be locked out of the site altogether.