22. Upcoming out of print releases
“‘Upcoming release! Publication is scheduled for June 2001.’ Hang on, that’s already out of print. Are you still alive?”
Even if you aren’t actively publishing, keep your site up to date. Blogs are a good way to keep your site up to date when you don’t have any books or short stories coming out.
Click through your entire site every six months or so and make sure the links still work and past events aren’t described in future tense.