29. Guessing games
“Your home page is blank except for phrases like “step beyond,” “into the mists,” and “above the clouds.” I don’t have time to play guessing games…”
Your website is not the place to play hard to get. You should be very clear about who you are, what you do, and what people can find on this site. Lnks to other areas of the site should be clearly labeled and should not require context not given on the site — for example, if you use menu labels that only readers of your books can decipher, new readers will be lost.