Laurie R. King’s use of social media
I’ve been watching Mary Russell’s Twitter feed for several weeks, and it’s fascinating. Not because I’m a fan of the character — The Beekeeper’s Apprentice is still in my TBR pile, and I’m swamped with revisions on my own book at the moment — but because it’s such a great use of social networks for book promotion. Mary has hosted at least one contest and a Twitter house party in the time I’ve been following her. She’s also posted bits of ‘A Case in Correspondence’, which is an interesting project in its own right. There’s a bit of cognitive dissonance about a historical character actively taking part in online discussions and linking to things on YouTube, and yet I find it utterly charming.
Today, I found a brief interview with Laurie King on how she does it. If you’re considering how to approach social media, this is well worth reading.