Give some attention
Someone once said that the difference between traditional marketing and Web marketing is the difference between getting attention and giving attention. I couldn’t agree more Let’s say I want to get your attention and you’re on the other side of…
Building your author platform
Author Justine Musk is writing a great series called “building your author platform even if you’re not published yet.” Part one explains why you should, and part two talks about what to do after you’ve created your blog.
Five Tips on an Easy-to-Use Social Media Tool: Commenting
Harlequin’s Malle Vallik always has excellent advice on social media. Her column today at Romancing the Blog is excellent: A great social media tool is the comment section of your blog or someone’s blog that you’ve identified as worth following….
How to manage a web serial (without losing your mind)
As the economy gets worse and publishing deals fall through, we’ve seen a lot of authors turn to serial fiction projects. We’re quite avid fans of a few! However, it seems that most authors don’t know how to properly manage…
The Book Publicity Blog
We adore The Book Publicity Blog. Check out all the great posts: What kind of web presence is right for an author? What not to have on your book website Why a pre-publication web presence is important Promoting author events…
Online promotion advice from Jia Gayles
Jia Gayles, Promotions/Public Relations Director of The Knight Agency, has some fantastic advice regarding online promotion for authors, covering virtual book tours, using online event sites to find local groups, starting a website on the cheap, and using Facebook and…
Using LibraryThing to find reviewers
Today I stumbled across a marketing tip: use LibraryThing to find reviewers for your book. I’m ambivalent about the idea. On the one hand: that’s clever. On the other hand: that’s essentially spamming the LibraryThing user. What do you think?
Custom Twitter backgrounds
Getting into Twitter? Here’s how to customize your profile background and upload it to Twitter. (via this enormous list of tutorials, services, and inspiration galleries)
Building a Better Author
Building a Better Author — Lori Devoti has a great list of helpful things authors can do for their readers, including tips for improving websites and contacting readers when a new release comes out.
How does J.A. Konrath self-promote?
Writer Unboxed has a lovely post from author J.A. Konrath on self-promotion. Of course, I was most interested in what he has to say about websites, and I wasn’t disappointed: 2. Provide Internet Content. People are looking for two things…
