Author Justine Musk is writing a great series called “building your author platform even if you’re not published yet.” Part one explains why you should, and part two talks about what to do after you’ve created your blog.
Posted by Stephanie Leary in How To, Marketing, Social Media at 5:09 pm • comment
Harlequin’s Malle Vallik always has excellent advice on social media. Her column today at Romancing the Blog is excellent:
A great social media tool is the comment section of your blog or someone’s blog that you’ve identified as worth following. This someone else has already started the conversation and they are hoping, wanting a new friend to join in. Good commenting helps establish your online presence and builds your author brand.
And then she offers five ways to comment effectively. If you already live comfortably online, these things might seem obvious. If the blogosphere is foreign to you, this is a great explanation of comment culture.
Posted by Stephanie Leary in How To, Marketing, Social Media at 10:18 am • comment
MySpace has just introduced a beta feature that will let you sync your status with your Twitter account. Log in to your account and go to the ‘sync’ section. Give MySpace permission to use Twitter, and you’re done! You can choose whether the sync goes one way (Twitter updates MySpace) or two-way (MySpace updates Twitter and vice versa).
Big thanks to Todd Jones on GetSatisfaction for pointing this out!
Posted by Stephanie Leary in Marketing, Social Media at 7:28 pm • 1 comment
This week’s Mind Meld at SF Signal asks: “How has blogging and the emergence of social networking changed the face of publishing? How has it affected you personally?” Fourteen authors offer fourteen answers.
Posted by Stephanie Leary in Publishing Industry, Social Media at 1:14 pm • comment
The Guardian reports that young people are abandoning scocial networking sites.
Although their love of being online shows no sign of abating, the percentage of 15- to 24-year-olds who have a profile on a social networking site has dropped for the first time — from 55% at the start of last year to 50% this year. In contrast, 46% of 25- to 34-year-olds are now regularly checking up on sites such as Facebook compared with 40% last year.
Bad news if you’re using the sites to target a young adult audience. If, however, you’re reaching out to adults, this is great:
In contrast, 46% of 25- to 34-year-olds are now regularly checking up on sites such as Facebook compared with 40% last year. [...] The arrival of the 25- to 34-year-old age group, meanwhile, also appears to be behind the explosion in usage of Twitter.
Posted by Stephanie Leary in Marketing, Social Media at 8:51 am • comment
How Twitter works and why people in publishing should consider using it — another great post from The Book Publicity Blog.
Posted by Stephanie Leary in Marketing, Publishing Industry, Social Media at 2:16 pm • comment
We’re going to start posting bits from our recent talk on social media soon. In the meantime, check out this excellent presentation we just ran across: What the F**k is Social Media?
Posted by Stephanie Leary in Social Media at 12:16 pm • comment
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