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“How often should a website be redesigned?”

Saturday, July 1st, 2006

There is no rule to follow. You don’t have to redesign every year, or every time a new book comes out. In fact, frequent redesigns could leave your visitors disoriented.

You should redesign…

  • when the site has problems that can’t be solved with anything less than a total reorganization.
  • when you just can’t stand looking at it anymore.

Minor tweaks, on the other hand, should be made whenever you feel like it. Add a section. Change the colors.

Think of redesigning like remodeling your house. You wouldn’t undertake such a major project lightly; you’d try painting the ugly wall or rearranging the furniture first.

When you’ve made so many tweaks that the site no longer looks cohesive, it’s time to redesign.

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