“How often should a website be redesigned?”
There is no rule to follow. You don’t have to redesign every year, or every time a new book comes out. In fact, frequent redesigns could leave your visitors disoriented.
You should redesign…
- when the site has problems that can’t be solved with anything less than a total reorganization.
- when you just can’t stand looking at it anymore.
Minor tweaks, on the other hand, should be made whenever you feel like it. Add a section. Change the colors.
Think of redesigning like remodeling your house. You wouldn’t undertake such a major project lightly; you’d try painting the ugly wall or rearranging the furniture first.
When you’ve made so many tweaks that the site no longer looks cohesive, it’s time to redesign.
